Why to Storify and how

March 30, 2017

 If you run a B2B, a startup or an emerging company, Storify is your friend. Since its private beta launch in 2010, the web app has become a powerful tool for curating content and is used by enterprises and media alike.

Using a simple drag and drop system, Storify allows you to collect the best photos, video, tweets and more from Instagram, Facebook, Flickr, SoundCloud, Twitter, YouTube and other platforms. Then, you can turn all those bits and pieces into a visually appealing timeline that tells a story and is easy to share or embed on your website.

Why you should use Storify.

You’ve hosted an event. You’ve launched a product. You’ve created a hashtag. You’re creating content around a major milestone in your industry. These are all instances when Storify could enhance your content. 

Are you writing a recap post of your latest Twitter chat? Search under your hashtag to create a Storify that highlights the best and most useful responses. Add subheads for context, commentary or humor. Looking to weigh in on the latest Apple keynote? Create a blog post and embed a Storify with the best or more controversial responses from across the web. You can even embed soundbites and video.

Whatever story you’re telling, Storify can help bring it to life - giving your audience the feeling they’re watching it unfold in real time.

How to create a Storify story.

It’s simple. 

  • Create a new story. Click the green “new story” button in the top right corner of the screen. Give your Storify a headline and a brief description to explain what it's about.
  • Select your sources. On the right hand of the dashboard you’ll see a selection of social media options. Use the drag-and-drop function to add elements to your story from social media. Feeling playful? You can even add GIFs.
  • Import from Twitter. Search by @username, keywords or hashtags. Too many results? Click on “type” and narrow your results by excluding retweets or by choosing to show only tweets with links or media.
  • Add headings. Separate your social media mentions by who said what. For example, you might want to create separate headings for the media reactions, event attendee reactions or customer reactions. You can easily do this by clicking anywhere in the editing box to add section headings or descriptive text to your Storify. 
  • Reshuffle elements. Use the drag-and-drop system to rearrange the elements however you’d like. Storify will auto-save your work. 
  • Delete an element. Hover over it and click the X in the upper right corner. Preview how your finished story will look in the dropdown underneath the “draft” button on the top left.
  • When you're ready, click “publish.” Your Storify is now public. Export your Storify as a PDF so you have a permanent record of it in case any social media posts you have included are edited or deleted. If you’re creating a Storify to showcase a company event or Twitter chat, this document is a great reference whenever you want to show stakeholders, “here’s what people are saying about us!”
  • Recapping a chat, a conference or another fantastic event? Notify your Twitter followers directly from Storify once your recap is published. If you’re planning event coverage, embed your Storify into your article or blog post.

There you have it. Using Storify is an incredibly easy way to add extra value to your social content. Now that you’ve mastered the basics, you’re ready to start bringing your event, launch or news piece to life for your audience.

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