With a strong history of expertise helping clients with IBM infrastructure and other trusted enterprise technology partners, KeyInfo wanted to diversify awareness of its range of service offerings as well as develop existing IBM relationships for upgrades and revenue growth as part of its partnerships. Metis worked with KeyInfo to pursue co-marketing programs with major partners (IBM, HPE, VMware, etc.) and develop a content marketing strategy that addresses enterprise IT pain points, drives awareness of new partner initiatives, and supports KeyInfo’s sales efforts for new revenue opportunities.
Metis focused efforts on KeyInfo’s blog as an awareness and resource hub, helping to develop content to provide thought leadership on cloud migration, object storage, backup, and disaster recovery, and other pillars supporting KeyInfo’s main business lines. The blog serves triple duty, delivering industry insights and commentary on partner initiatives, educating customers and prospects on new capabilities and projects they can pursue with KeyInfo, and driving traffic to additional website assets to encourage conversions and shared revenue opportunities for KeyInfo and its partners.
“Metis has been the best partner to ideate and develop content to support our sales funnel, as well as having knowledge of our market issues to extend the life of each asset with press and industry influencers. We trust Metis’ counsel and execution to bring our next big move to life.”
– Chris Ticknor, director of marketing, Key Information Systems