Over a four-month campaign, Metis was tasked with publicizing the launch of Edgewise Networks’ zero-trust security platform. Metis employed a strong mix of proactive media and news placements, executive thought leadership, and analyst and influencer relations to establish Edgewise as a serious contender with a superior solution to the incumbent providers.
Metis began seeding the market prior to the launch, introducing reporters and influencers to zero trust and microsegmentation, and establishing Edgewise executives as thought leaders for expert security and IT commentary. Armed with that recognition among media along with customer success stories and analyst feedback, Metis helped Edgewise enter the market with a big splash around their unique solution. Timing the product launch and news of the company's latest funding round together resulted in widespread awareness in business, IT and security publications, generating several quality leads.
“Media and analyst awareness was critical to our product launch plan, and Metis delivered. In a very short time frame, Metis secured placements in every major technology and security publication, which immediately resulted in leads, site traffic and awareness.”
- Nagraj Seshadri, vice president of marketing
For more on how to launch successfully, read our guide on rocking your next product launch.