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How do you know they’ll deliver what you and your marketing team need? Will they be enjoyable to work with? Just how many proposals and pitch sessions do you need to make your selection?</span></p> <p><span style="font-weight: 400;">Once you’ve made that decision, the real work...</span></p> </div> <div class="blog_cut_in_btn"> <a class="link_btn white_btn" href="http://www.heritagehealthproducts.net/metis-blog/how-to-best-onboard-a-new-agency">阅读更多</a> </div> </div> </div> <div class="author_row"> <div class="sorted_author_image" style="background-image:url();"></div> <h3>所有帖子由瑞秋·沙利文(雷切尔·沙利文)撰写</h3> <div class="clear"></div> </div> <div id="blog_blogs"> <div class="blog_first_row row"> <div class="blog_col col one_half_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/classic-rocks-a-case-for-maintaining-established-channels-in-your-marketing-mix"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/cowomen-pd5FVvQ9-aY-unsplash.jpg);"></div> </a> </div> <div class="blog_title size_24"> <a href="http://www.heritagehealthproducts.net/metis-blog/classic-rocks-a-case-for-maintaining-established-channels-in-your-marketing-mix">做广告牌 & 电子邮件营销仍然有效? 科技产业公关</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_2"> <p>Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. 然而,, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics. </p> <p>I understand the appeal - it’s like conquering the...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/classic-rocks-a-case-for-maintaining-established-channels-in-your-marketing-mix">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"> <a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">市场营销</a> </div> </div> </div> <div class="blog_col col one_half_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/to-build-your-brands-following-you-need-to-give-value-first"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/kaleidico-754517-unsplash.jpg);"></div> </a> </div> <div class="blog_title size_24"> <a href="http://www.heritagehealthproducts.net/metis-blog/to-build-your-brands-following-you-need-to-give-value-first">Strategic Communications Tip: 3 Ways to Build a Highly Engaged Audience</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_3"> <p>T在这里 are no shortcuts to good marketing. This may be an unpopular opinion, but I strongly believe it.</p> <p>Sometime within the last five to 10 years, the meaning behind the term “growth hacking” has morphed into an excuse to use hacks (sometimes more closely resembling tricks) to achieve growth at any...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/to-build-your-brands-following-you-need-to-give-value-first">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"> <a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">市场营销</a> </div> </div> </div> <div class="blog_desktop_clear clear"></div> </div> <div class="blog_sec_row row" id="blog_sec_row"> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/how-to-promote-your-b2b-podcast-23-tips-to-get-more-listeners"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/juja-han-210775-unsplash.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/how-to-promote-your-b2b-podcast-23-tips-to-get-more-listeners">Your B2B 市场营销 Should Include a Podcast: Here are 23 Tips to get More Listeners</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_4"> <p>消费者喜欢播客, so it was only a matter of time before marketers started launching them to promote their businesses. <a href="http://contentmarketinginstitute.com/2019/03/tech-content-marketers-research/" rel="noopener" target="_blank">A survey from IDG, CMI and 市场营销Profs </a>found 64 percent of technology marketers increased their use of audio/visual content in 2018. 一份报告 <a href="http://www.stateofinbound.com/?__hstc=20629287.4fc6d85bc7db09997da6c430c60e29a6.1536670839252.1552323816893.1552421455276.59&__hssc=20629287.1.1552421455276&__hsfp=388154016" rel="noopener" target="_blank">HubSpot的2018年</a> 指出...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/how-to-promote-your-b2b-podcast-23-tips-to-get-more-listeners">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">市场营销</a></div> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=content-marketing&pagenum=1">内容营销</a></div> </div> </div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/8-things-only-digital-nomads-know-about-working-remotely"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/remote%20working_blog.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/8-things-only-digital-nomads-know-about-working-remotely">8 Things only digital nomads know about working remotely</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_5"> <p>In 2017, I left my home in the U.S. to embark on a year of traveling around the world while still maintaining my job 在这里 at Metis. I adopted a digital nomad lifestyle, or in other words continued to work while traveling and not retaining a permanent address. While my year-long journey may have...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/8-things-only-digital-nomads-know-about-working-remotely">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">文化和新闻</a></div> </div> </div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/metis-communications-named-to-2019-chief-marketer-200"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/ChiefMarketer200-2019-website-1.png);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/metis-communications-named-to-2019-chief-marketer-200">Metis Communications named to 2019 Chief Marketer 200</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_6"> <p>We started 2019 off with a bang (as you should aim for every New Year), learning <a href="http://www.chiefmarketer.com/2019-cm200/?q=winner-645" rel="noopener" target="_blank">Metis was named to the Chief Marketer 200</a> 第三(!).</p> <p>我们相信 <a href="/work" rel="noopener" target="_blank">work we produce for our clients</a> and seeing their success is what drives us every day. If we’re being honest, though, being...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/metis-communications-named-to-2019-chief-marketer-200">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">文化和新闻</a></div> </div> </div> <div class="blog_desktop_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/top-trends-in-content-marketing-themes-from-content-marketing-world-2018"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/CMWorld.png);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/top-trends-in-content-marketing-themes-from-content-marketing-world-2018">Top trends in content marketing: Themes from 2018内容营销世界</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_7"> <p>CMI的 <a href="http://www.contentmarketingworld.com/" rel="noopener" target="_blank">2018内容营销世界</a> brought together the best of the best from the content world: marketers, 战略家, 数据科学家, 作家, 好莱坞明星, 你的名字. The diversity of roles amongst attendees and speakers is a sign of how mature the industry has become. 这是几年...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/top-trends-in-content-marketing-themes-from-content-marketing-world-2018">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=content-marketing&pagenum=1">内容营销</a></div> </div> </div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/what-every-marketer-needs-to-know-about-ai"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/abstract-1278077_960_720.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/what-every-marketer-needs-to-know-about-ai">Boston PR Firm Shares What Every Marketer Needs to Know 明升88网站 AI</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_8"> <p>研究星座 <a href="http://blog.softwareinsider.org/2016/09/18/mondays-musings-understand-spectrum-seven-artificial-intelligence-outcomes/?utm_campaign=Newsletter%20subscriptions&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--ZkjnGvILpfWmgHe-Nn6qhDqPTIQ-qCXhw9Mq2R_vmEWIcc9qt_gBwqe6k7ritbfk07jPL" rel="noopener" target="_blank">预测企业将花费</a> more than $100 billion per year on AI technologies by 2025 – a drastic increase from the $2 billion spent in 2015.</p> <p>市场营销 will contribute to this growth, as AI brings immense value to marketing and advertising teams from profile building,...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/what-every-marketer-needs-to-know-about-ai">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">市场营销</a></div> </div> </div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/checklist-how-to-optimize-every-blog-post-before-you-hit-publish"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/checklist-2589418_960_720.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/checklist-how-to-optimize-every-blog-post-before-you-hit-publish">How to Optimize Your 明升88 Posts for SEO | 内容营销</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_9"> <p>Is your blog working as hard as it can for you? It should go without saying that the first component of a successful company blog is quality content. If your words aren’t interesting, insightful or helpful to your readers, it’s unlikely you’ll ever build a following.</p> <p>假设你有这个...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/checklist-how-to-optimize-every-blog-post-before-you-hit-publish">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=content-marketing&pagenum=1">内容营销</a></div> </div> </div> <div class="blog_desktop_clear clear"></div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/5-tips-on-getting-the-most-out-of-your-nps-survey"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/feedback-3239758_960_720.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/5-tips-on-getting-the-most-out-of-your-nps-survey">5 Tips on getting the most out of your NPS survey</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_10"> <p>At the heart of your business’s success lies <a href="/metis-blog/amaze-the-customer-entrepreneurial-rule-no-1-for-every-industry" rel="noopener" target="_blank">客户忠诚度</a>. Net Promoter Score (NPS) surveys are integral in determining just how strong your customers’ loyalty is to your business, which is why they’ve become an important tool to many <a href="/" rel="noopener" target="_blank">科技公关</a> 创始人和领导人.</p> <p>你如何设计你的调查...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/5-tips-on-getting-the-most-out-of-your-nps-survey">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">市场营销</a></div> </div> </div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/ideas-choice-and-perception-3-ted-talks-to-help-you-achieve-your-tech-marketing-goals-"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/mic-1132528_960_720.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/ideas-choice-and-perception-3-ted-talks-to-help-you-achieve-your-tech-marketing-goals-">泰德演讲 & Tech Startups: Advice and Paths to Success </a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_11"> <p>Tech marketing is a field of extreme competition. Tech marketing traditionally refers to marketing based on specific components of a product. The digital age definition includes marketing through social media and using technology to <a href="http://www.heritagehealthproducts.net/metis-blog/how-to-execute-a-responsible-marketing-strategy"><span>enhance your marketing strategy</span></a>/connect with target audiences. 泰德...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/ideas-choice-and-perception-3-ted-talks-to-help-you-achieve-your-tech-marketing-goals-">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=marketing&pagenum=1">市场营销</a></div> </div> </div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/7-tips-to-make-working-globally-easier"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/map-3260506_960_720.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/7-tips-to-make-working-globally-easier">7 Tips to make working globally easier</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_12"> <p>It’s easier than ever to connect across the world, which makes <a href="/metis-blog/8-questions-with-ivalina-nenova-ceo-of-new-web-ltd" rel="noopener" target="_blank">每个企业都是全球性的</a>. T在这里 are no longer restrictions on when you work or how you work, as we have the tools to work from the most remote corners of the world.</p> <p>当你 <a href="/metis-blog/four-pr-truths-i-learned-by-traveling-the-world-solo" rel="noopener" target="_blank">travel more, either personally</a>作为一个数字游牧民或...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/7-tips-to-make-working-globally-easier">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">文化和新闻</a></div> </div> </div> <div class="blog_desktop_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/one-month-and-one-lesson-marrakech-and-how-to-negotiate-like-a-champion"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/Marrakech2.png);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/one-month-and-one-lesson-marrakech-and-how-to-negotiate-like-a-champion">One month and one lesson: Marrakech and how to negotiate like a champion</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_13"> <p><em>I’m on a year-long adventure around the world with </em><a href="http://www.remoteyear.com/" rel="noopener" target="_blank"><em>遥远的一年</em></a><em>: 12 cities, 12 months, 53 people. 阅读最后一篇文章 </em><a href="/metis-blog/one-month-and-one-lesson-belgrade-and-the-good-in-social-media" rel="noopener" target="_blank"><em>在这里</em></a><em>.</em></p> <p>Marrakech is an amalgam of cultures, architecture and experiences. The historic medina is rich with Arab culture and seems almost unchanged by time, while the Gueliz...</p> <a class="blog_truncated_btn" href="http://www.heritagehealthproducts.net/metis-blog/one-month-and-one-lesson-marrakech-and-how-to-negotiate-like-a-champion">阅读更多</a> </div> <div class="blog_category_label trans_tab"> <div class="category_name font_open_sans"><a class="color_white" href="/metis-blogs?topic=culture-and-news&pagenum=1">文化和新闻</a></div> </div> </div> <div class="blog_mobile_clear clear"></div> <div class="blog_col col one_third_col"> <div class="blog_image"> <a href="http://www.heritagehealthproducts.net/metis-blog/can-vero-pull-off-setting-future-of-social"> <div class="blog_image_background" style="background-image: url(http://www.heritagehealthproducts.net/hubfs/apple-applications-apps-607812.jpg);"></div> </a> </div> <div class="blog_title size_18"> <a href="http://www.heritagehealthproducts.net/metis-blog/can-vero-pull-off-setting-future-of-social">Can 维罗 pull off setting future of social?</a> </div> <div class="blog_author"> <span class="font_open_sans_italic">by </span><a href="/metis-blogs?sortbyauthor=rachel-sullivan&pagenum=1">雷切尔·沙利文</a> </div> <div class="blog_sample_content font_open_sans" id="blog_sample_content_14"> <p>It’s hard to keep up with (and I say this as a millennial) all the new social networks popping up – and even harder to learn how to use them personally or for work. 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